If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.